Virtuoso Travel Network

Virtuoso is a luxury travel agency network founded in Fort Worth, Texas in 2000 from the merger of API Travel Consultants and Allied Percival International. 20,000 independent advisors across 50 countries in 2025. The Virtuoso hotel program: around 2,200 partner properties (Virtuoso Preferred) offering standard amenities to clients booked through a Virtuoso advisor: room upgrade subject to availability, daily breakfast for two, hotel credit (typically USD 100), flexible check-in and check-out, internet, late check-out. For travelers, booking through a Virtuoso agent is the main way to access pre-qualified perks at top hotels that would otherwise be unavailable on direct or OTA bookings. Direct competitor: American Express Fine Hotels & Resorts.