Vitality coaching

A personalised coaching service embedded in premium wellness stays, combining a life coach, nutritionist, functional-medicine doctor and mental performance trainer around one holistic goal: sustainable energy and performance. The difference from regular life coaching is data: vitality coaching relies on measured biomarkers (cortisol, heart-rate variability, continuous glucose monitoring, VO2max) and a structured 6 or 12 month plan. Notable providers include Bulrush Estate in the UK, Mayrlife in Austria and Palace Merano in Italy. An annual programme runs EUR 12,000 to 50,000 and typically includes two on-site stays plus monthly remote check-ins with protocol adjustments.